[Intro to a five part series on aging.]
Skincare has evolved over the decades (centuries actually). But, it was't until the early 1900s that the pioneering beauty entrepreneur Helena Rubinstein introduced the concept of a structured skin care regimen based on skin types. She conceptualized a newly invented “anti-wrinkle cream” called Valaze Extrait, around 1915. Unbeknownst to many, it was Rubinstein who introduced the concept of “skin typing” for skin care products, which led to the groundbreaking distribution of skin care products in pharmacies and beauty salons. In the 1980s, the beauty industry introduced highly innovative formulation technologies such as liposomes and other anti-aging strategies to meet consumer needs, focusing strongly on anti-aging.
Over the years, the concentration of anti-aging products and concepts has been created to slow down or reverse the effects of aging and to maintain a youthful appearance. LONGEVITY by Elizabeth Renee has used skin typing as its main criteria for creating a routine that meets the needs of each individual's skin type. Although, the most precise determination for skin typing will come from a licensed esthetician during an in person consultation. Much of our recommendations include ways to delay the visible effects of skin aging. Today we are not just looking at looking younger but focusing on looking healthier, at any age.
Recent contemporary lifestyles and strategies have emerged to address the signs of skin aging and dysfunction by emphasizing and promoting skin health, overall well-being, and how healthy we look and feel - over the reversing aging standards. The latest perspective on aging introduces the concept of "pro-aging," which encourages embracing a positive approach to aging and prioritizing self-care. The pro-aging or well-aging mindset urges us to prioritize our health and see aging as a gift rather than an obstacle, enabling us to live life to the fullest in the present moment.
For many people, embracing the de-aging perspective has led to an increased sense of self-worth and empowerment in self-care. The holistic mindset is placed front and center alongside this realistic inclusivity rather than unrealistic beauty standards. Pro-aging concepts embrace a practical approach to using products, services, practices and skin health processes aligned with the body's natural functions. Several celebrity pro-aging role models have championed that aging is not simply a number but a mindset allowing us to embrace our age and beauty wholeheartedly without apologizing. They have showcased the significance of feeling at ease in our own skin while fully engaging in life. This advocacy introduces a new sense of self-authenticity, concepts, and strategies to enhance our understanding of healthy aging from an optimistic and beneficial perspective.
As the new year evolves we will look at:
Signs and Signals of Aging
Observations and Considerations
Powering Up Telomeres
The Mighty Mitochondria
Defend and Protect
Join me each week, to take a look at this important information to help you achieve a happy, healthy, radiant skin and a youthful glow.
Elizabeth believes in "Longevity Skincare", the idea that beautiful skin can endure throughout one's lifetime when utilizing the best that science and nature has to offer. LONGEVITY is a science - based skincare line that appreciates skin of all ages. LONGEVITY by Elizabeth Renee provides hydration, nutrition and protection from environmental aging. Your skin will receive high performance ingredients to help energize and repair its cells, resulting in a healthy skin with an enduring, vital glow.
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